基于证据理论的我国汽车制造企业核心竞争力评价研究-企业管理及其信息化专业论文.docxVIP

基于证据理论的我国汽车制造企业核心竞争力评价研究 基于证据理论的我国汽车制造企业核心竞争力评价研究 摘要 汽车产业在拉动国民经济增长和吸纳就业方面均有重要作用，而在目前全 球金融危机的背景下，我国汽车制造企业的发展面临着重重困难。因此恰当的 评价并有力提升汽车企业的核心竞争力以推动企业的发展壮大，具有一定的理 论和现实意义。 文章首先对企业核心竞争力及其评价方法的基本理论进行综述，并梳理了 国内关于汽车企业核心竞争力方面的研究成果。其次在分析我国汽车制造企业 具有规模小、技术水平落后等特性的基础上，提出了基于知识观的汽车制造企 业核心竞争力的内涵，并结合知识资本理论构建了我国汽车制造企业核心竞争 力的评价指标体系。该体系包括核心员工能力、核心技术能力、核心生产能力、 核心管理能力和核心市场能力五个维度。再次根据指标体系的混合多属性的特 点和人们评价过程中经常给出不确定的评价的特性，文章引入证据理论的处理 方法，在阐述证据理论的基本概念与性质的基础上，研究证据合成以及信度值 获取的途径，采用定量指标定性化，建立起基于证据理论的我国汽车企业核心 竞争力的评价模型。最后应用模型对某汽车制造企业的核心竞争力进行评价， 针对评价结果提出了应加强企业技术创新能力以提升核心竞争力等对策。 关键词：核心竞争力 汽车制造企业 评价指标体系 证据理论 Research Research on Evaluation of the Core Competence for the Manufacture Enterprises of Automobile Based on the Theory of Evidence ABSTRACT The automobile industry has played an important role in impelling the national economic growth and promoting employment．However,The．Global Financial Crisis has generated negative impact on China’s economy,including the manufacture enterprises of automobile．Therefore，how to evaluate and ireprove the core competence of enterprises correctly SO as to impetus the development of the enterprises is a topic of theoretical and realized meanings to a certain extent． In view of this，the paper firstly summarizes the basic theories of the core competence and the measurement of it’S evaluation，and then reorganize the study of the core competence to the manufacture enterprises of automobile．Secondly, based on the characteristics of automobile enterprises which are the small scale and low level of technology,the paper brings forward conception system of automobile enterprises’core competence from the view of knowledge．And then the evaluation index system of core competence including core employee competence，core technology competence，core producing competence，core management competence and core market competence is constructed based on the theory of knowledge capital．Thirdly,according to the characteristics having a hybrid multiattribute of the index system and the uncertaint