商业地产开发项目定位研究65.docVIP

商业地产开发项目定位研究 摘要：近年来，我国商业地产开发受到前所未有的关注，同时也存在空置率高、盈利能力低等问题。这些问题同缺乏详细的市场调查和科学的项目定位有着直接的关系。进行精确的项目定位是商业地产开发能否成功的关键要素之一。研究中国商业地产项目定位的相关问题已刻不容缓，具有深刻、突出的现实意义。 本文首先介绍了目前商业地产在中国发展的现状。在商业地产项目定位理论分析的基础上研究了中国商业地产在开发过程中的不足。接着本文介绍了商业地产项目定位的前期准备工作——市场调查。其后进一步研究了商业地产开发项目定位的具体内容，以增加定位的科学性。文章最后以具体案例进行了实证分析，从而验证了本文的项目的定位架构具有一定的实际指导作用。 关键词:商业地产；定位分析；项目定位 Positioning study of the commercial real estate development projects Abstract: In recent years, China’s commercial real estate development by the unprecedented attention, and there are high vacancy rate, low profitability of the problem. These problems with the lack of detailed market research and scientific projects are directly targeting the relationship. The precise location is a commercial real estate project the success of the development of one of the key elements. The study of Chinese commercial real estate projects targeting issues related to the urgent, profound, highlighting the practical significance. This paper firstly introduces the development of commercial real estate status in China. Depend on the theoretical analysis of positioning commercial real estate, I research the deficiencies in developing. Secondly, I introduce the work front the positioning. It’s Market survey. I study the specific content of developing. I analyses the real example with the instance, thus prove the framework of the project orients has certain practice guidance functions in ending of the article. KeyWords: commercial real estate, location analysis, project location. 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc326582406 1 绪论 PAGEREF _Toc326582406 \h 1 HYPERLINK \l _Toc326582407 1.1 研究背景 PAGEREF _Toc326582407 \h 1 HYPERLINK \l _Toc326582408 1.2 研究意义 PAGEREF _Toc326582408 \h 2 HYPERLINK \l _Toc326582409 1.3 本文研究框架 PAGEREF _Toc326582409 \h 3 HYPERLINK \l _Toc326582410 2 商业地产项目定位综述 PAGEREF _Toc326582410 \h 4 HYPERLINK \l _Toc326582411 2.1 商业地产的基本概念 PAGEREF _Toc326582411 \h 4 HYPERLINK \l _Toc326582412 2.1.1 商业地产的定义 PAGEREF _Toc326582412 \