2017vivo新旗舰产品上市发布会活动方案.ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * All rights reserved. Do not forward without authorization. * vivo A 发布 All rights reserved. Do not forward without authorization. * vivo A 发布 串场表演后，弧形屏打开，CEO从屏幕中间登场，vivo A 正式发布。 All rights reserved. Do not forward without authorization. * 机械臂开启 All rights reserved. Do not forward without authorization. * 机械臂开启 手机发布的瞬间，会场顶部三台机械臂操控着3台巨大的“vivo A”（LED屏幕+边框装饰）降下， 可以帮客人拍照或辅助介绍手机功能。 参考图片 All rights reserved. Do not forward without authorization. * vivo A 功能介绍 All rights reserved. Do not forward without authorization. * vivo A 功能介绍 功能介绍环节，研发人员通过与屏幕中的“他”进行QA问答，带出vivo A 新旗舰产品的功能性。 All rights reserved. Do not forward without authorization. * 体验区开启 All rights reserved. Do not forward without authorization. * 体验区开启 功能介绍后，弧形屏再次分开，体验区出现在宾客眼前，MC邀请客人参观体验。 参考图片 All rights reserved. Do not forward without authorization. * 体验区布局图 All rights reserved. Do not forward without authorization. * 体验区 - 远景 All rights reserved. Do not forward without authorization. * 体验区 - 远景 All rights reserved. Do not forward without authorization. * 卓越外观体验区 机械臂装置 All rights reserved. Do not forward without authorization. * Hi- Fi 体验区 机械臂装置 All rights reserved. Do not forward without authorization. * 拍照功能体验区 夜景拍摄体验区 景深拍摄体验区 All rights reserved. Do not forward without authorization. * 目录 活动信息 主旨及目标 场地推荐 活动流程 创意概念 设计参考 平面图及效果图 附录 All rights reserved. Do not forward without authorization. * 礼品推荐一：三合一外置镜头 All rights reserved. Do not forward without authorization. * 礼品推荐二：自拍杆手机壳 可定制 All rights reserved. Do not forward without authorization. * 礼品推荐三：无线充电底座 Logo可定制 All rights reserved. Do not forward without authorization. * 礼品推荐四：设计师联名手机壳 四月正值时装周档期，上海时装周，北京中国国际时装周，可以寻求与一些设计师或艺术家跨界合作， 推出限量版vivo A手机壳作为随手礼。（联名合作费用不包含在活动费用内） All rights reserved. Do not forward without authorization. * “影像寻城记”优化方案 “新世界里旧故事，旧照片里故事多” 斗转星移，随着时间的前进，我们生活的环境也在不断的改变 有变好的，也有变差的 当历史插入现代的新世界，仿佛打开了一扇窗户 回