毕业设计-苏宁电器电子商务网站探究.docVIP

摘 要 随着互联网时代的到来，电子商务这一新的商务模式应运而生，并从诞生之初便显示出强劲的发展势头。在家电领域，电子商务发展同样迅速，其中以国美、苏宁为龙头的电器零售行业率先建立了自己的电子商务系统，以期先于对手抢占市场。苏宁作为国内最早设立家电卖场连锁的企业，面对这场互联网革命，反应迅速，其电子商务前台——苏宁网上商城已投入运营。电子商务建设是一个庞大的工程，需要开展多方面工作。在这篇论文中，笔者将从电子商务的前台，即网站的角度，从网页设计风格、功能设计、网站创新、与用户之间的互动的方面来探讨苏宁电器的电子商务规划。 关键词： 苏宁电器，网页风格，功能设计，创新与互动 Abstract With the approaching of Internet Age, we are witness the storic moment that E-Commerce borning to carter for this age and burgeons at beginning. In the field for sails, Electronic Commerce prompt as the same: especially Guo Mei and Su Ning, who lead a prominient role, advanced ahead than any other in purpose to control a marketplace with the phase first in the opponent. Su Ning as a paragon in facing this Internet revolution have a swift response: whose Electronic Commerce proscenium Su Ning has worked regular and effective. That Electronic Commerce is a complicated project , needs to perfectize in long-term. In this thesis, the author take the perspective from the Electronic Commerce proscenium: be that the website angle , secondary Web page design that style , function design , website are innovative, and Electronic Commerce coming to discuss Su Ning electrical equipment the interactive aspect between the consumer plans. Key words: Su Ning Electrical appliances Company , Web page style, Function design, Innovative and each other move 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc199643200 摘 要 PAGEREF _Toc199643200 \h I HYPERLINK \l _Toc199643201 Abstract PAGEREF _Toc199643201 \h II HYPERLINK \l _Toc199643202 目 录 PAGEREF _Toc199643202 \h III HYPERLINK \l _Toc199643203 第一章 苏宁电器简介 PAGEREF _Toc199643203 \h 1 HYPERLINK \l _Toc199643204 1.1 苏宁电器背景 PAGEREF _Toc199643204 \h 1 HYPERLINK \l _Toc199643205 1.2 苏宁电子商务的发展 PAGEREF _Toc199643205 \h 3 HYPERLINK \l _Toc199643206 第二章 商务网站的一般流程 PAGEREF _Toc199643206 \h 5 HYPERLINK \l _Toc199643207 2.1 电子商务的通用交易过程 PAGEREF _Toc199643207 \h 5 HYPERLINK \l _Toc199643208 2.2 个人消费者的购物过程 PAGEREF _Toc199643208 \h 7 HYPERLINK