150市场营销原理 第十七版 全球版 Principles of Marketing ， Global Edition ， 17th Edition 734页.docx

Principles of Marketing HYPERLINK \l "_bookmark614" HYPERLINK \l "_bookmark614" 17e gLOBaL eDitiOn Philip Kotler Northwestern University Gary Armstrong University of North Carolina with Marc Oliver Opresnik St. Gallen Management Institute Harlow, England ? London ? New York ? Boston ? San Francisco ? Toronto ? Sydney ? Dubai ? Singapore ? Hong Kong Tokyo ? Seoul ? Taipei ? New Delhi ? Cape Town ? Sao Paulo ? Mexico City ? Madrid ? Amsterdam ? Munich ? Paris ? Milan about the authors As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of under- graduate business students. Together, they make the complex world of marketing prac- tical, approachable, and enjoyable. Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Manage- ment, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is the author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored more than HYPERLINK \l "_bookmark614" 50 other successful books and has published more than HYPERLINK \l "_bookmark614" 150 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Market- ing; and the Sheth Foundation Medal