互联网对传统家电销售行业的影响分析.docxVIP

互联网对传统家电销售行业的影响分析 [论文摘要]本文主要研究传统行业家电销售业如何在互联网时代求生存，谋发展。本文首先阐述了互联网的一个重要表现方式——展示现代化信息，通过其包罗万象的功能将各个领域融入进来，组成一个强大的互联网系统。在这个系统中每个组成成员都依附着互联网，通过互联网的方式进行的营销推广甚至生产运作等。然后探讨互联网与传统行业之间的一些冲突并研究解决方案。本文分析认为传统家电销售行业在通过互联网进行宣传时需要注意流量、流量入口以及流量成本这三个重要因素。在注意三个要素的基础上使用正确的营销策略进行宣传推广。 [关键词]传统家电销售；互联网；营销策略 [Abstract]This paper focuses on how to survive and develop in the Internet age in traditional industry.?This paper describes the performance of an important way of the Internet is the display of modern information, through its function in various fields will cover and contain everything entered into a powerful Internet system.?In this system, each member of theInternet in accordance with the attachment of the Internet through the way of marketing and even production operations, etc..?Then the paper discusses some conflicts between the Internet and traditional industries and studies the solutions.?In this paper, the analysis of the traditional home appliance sales industry in the promotion of the Internet need to pay attention to the flow, flow and flow of the entrance cost of these three important factors.?On the basis of attention to the three elements of the use of the right marketing strategy for promotion. [Key words]Conventional furniture sales；The Internet；The marketing strategy 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc447714586 1 绪论 . PAGEREF _Toc447714586 \h 1 HYPERLINK \l _Toc447714587 1.1 研究背景 PAGEREF _Toc447714587 \h 1 HYPERLINK \l _Toc447714588 1.2 研究意义 PAGEREF _Toc447714588 \h 1 2.互联网的探讨1 2.1 互联网时代的概念1 2.2 互联网的基本含义2 3 传统家电销售行业与互联网合作的难点3 3.1 行业对互联网的认识不足3 HYPERLINK \l _Toc447714601 3.2 互联网部门与传统部门的冲突3 HYPERLINK \l _Toc447714602 4 互联网对传统家电销售行业的影响分析4 HYPERLINK \l _Toc447714603 4.1 更为扩大的市场范围4 HYPERLINK \l _Toc447714604 4.2具有降低营销成本的作用5 HYPERLINK \l _Toc447714605 4.3 更为迅速的信息传递6 HYPERLINK \l _Toc447714606 5 互联网时代下传统家电营销策略 6 HYPERLINK \l _Toc447714607 5.1 网页营销策略 7 HYPERLINK \l _Toc447714608 5.2 APP营销策略 7 HYPERLINK \l _Toc447714609 5.3 精准营销策略 7 HYPERLINK \l _Toc447714