广告语篇翻译的系统功能语言学途径-外国语言学及应用语言学专业论文.docxVIP

Engli English Abstract ii ii Abstract This thesis is an attempt to study the translation of advertising texts from the perspective of systemic functional linguistics (hereinafter referred to as SFL). It aims to testify the practical applicability of SFL to the translation of advertising texts. Advertising is pervasive and ubiquitous in our life and naturally the research on advertising text translation also captures much attention. However, regrettable mistakes are frequently discovered in the translation of advertisements and advertising translation has not been adequately studied so far. As far as the author is concerned, translation, especially advertising translation, not only comprises the conversion between two languages but also involves the contact, conflict and interfusion between two cultures. If we opt for contextually-oriented approaches, see language as a social phenomenon embedded in the culture and view the properly understood meaning of any linguistic item as requiring reference to the cultural context, we can tackle advertising translation from both linguistic and cultural perspective. In that case, the author feels that an SFL approach could make worthwhile contributions to the fulfillment of this very purpose because SFL concerns itself with how language works, how it is organized and what social functions it performs. In other words, it is a socio-linguistically and contextually oriented framework, in which language is viewed as being embedded in culture and meanings can be properly understood only with reference to the cultural environment in which they are realized. The author of this paper makes a tentative endeavor to explore advertising translation from a systemic functional perspective and to adopt functional grammar (hereinafter referred to as FG) as a major instrument of advertising text analysis and of the production of a new advertising text in the target language. This paper falls into five parts. The first part serves as the introduct