广东电信在3G市场的竞争策略研究-工商管理专业论文.docxVIP

华中科技大学硕士学位论文 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract With mobile communication network replacing PSTN more strongly and 3G certification being issued sooner and sooner，The release of 3G license will bring extremely good development opportunity to Guangdong Telecom, who will have the chance to go into the great potential 3G telecom operating market. In order to effectively enter the mobile market, we must carefully study the market of China 3G features, combined with their own advantages have developed Guangdong Telecom characteristics of the 3G competition in the market strategy. The purpose of the thesis is to apply the market competition theory on the 3G business development for Guangdong Telecom based on current 3G business throughout the world, to analyze the internal and external environment of 3G business competitions for Guangdong Telecom, and to discuss the competitive strategy in 3G business markets for Guangdong Telecom. This thesis mainly discusses and analyzes the competition strategy for Guangdong Telecom to enter the 3G mobile market by using theoretical analysis step by step based on current business status of Guangdong Telecom. Firstly, it analyzes the internal and external environment of Guangdong Telecom to research into the feasibility for Guangdong Telecom to enter 3G mobile market. Secondly, it identifies the current position for each mobile business operators who will become potential competitors to Guangdong Telecom in 3G business market by using five industry-competition-force model based on 3G market characteristics. Furthermore, this thesis uses SWOT theory to analyze the competition advantages of Guangdong Telecom, and discusses the market competition strategy for Guangdong Telecom to enter the 3G mobile market competition, mainly focuses on the discussion of initial strategy selection and the basic competition strategy selection in the future. Finally it concludes the specific competition strategies, including market positioning and market