本科生美术论文 (2).doc

分类号：[J] 湖北民族学院本科生毕业论文 题 目： 让包装设计打动消费者 以恩施富硒茶为例 学生姓名： 王立立 班级学号： 1004515 指导教师： 李小冉 评阅教师： 答辩组长： 所学专业： （主修方向：） 申请学位： 答辩时间； 2008年 月 日 摘要 现代包装设计已经成为一种文化现象，一种经济现象，与人类的活动息息相关。它由最初的保护、容纳功能，发展成为一种有效的沟通手段，将生产与消费直接联系起来，不仅是一种产品的展示，更是一种文化的展示。作为传统文化的一部分，包装设计又是文化的物质载体，民族性成为其主要特征。战后的包装作品，开始逐步改变缺乏人情味的理性设计风格，开始从人本身出发，关注人的情感需求和社会，环境的可持续发展问题，丰富了包装设计的内涵。茶文化作为中国的传统文化，具有深厚的文化内涵。而我要做的关于恩施富硒茶要在新的社会环境下，针对功能性，经济性和文化性的综合考虑整合形象.进行的包装设计，要体现对民族性和时代性，经济和人文的关注，代表了包装设计发展的新方向.推动恩施茶叶的发展.使其走向世界.被群众认可.被消费者接受,成为大家公认的好茶,名茶! 关键词：文化渊源；现代风格；人文特征；民间美术,视觉元素;个性化ABSTRACT The design of packaging in modern times has already been a kind of culture and economical phenomena,and been closely linked to human lives. Originally its function is to protect and hold the commodities, and now it has been one kind of effective communication method which links production and consumption. It not only is the lay-out of one product, but also is the lay-out of culture. As part of traditional culture, the packaging also is the materialized carrier of culture, so its main characteristic is nationality. The design of packaging after World War II gradually changes the manner which is lack of the milk of human kindness and rational. It begins to take the human into count,and pays more attention to human’s emotional requirements and the Sustainable Development between society and environment, which enriches the connotation of design of packaging. Paying more attention to nationality and internationalism, economics and humanism represents new direction of packaging design. Key words: smartness;cultural origins; modern style; cultural identity; folk art 绪论 恩施市山青水秀