国外商学院课件WK1-Marketing-Ethics.pptxVIP

 M16MKT Marketing ethics  Corporate Social Responsibility;Learning Objectives;Definitions;Marketing Ethics;Ethical issues in marketing;Societal responses to ethical issues in marketing ;Legal and regulatory responses to ethical issues in marketing;Honda;Marketing Mix: Product;Marketing Mix: Price;Marketing Mix: Place;Marketing Mix: Promotion;Marketing Mix: Promotion;Green Black;High-Pressure Selling;Marks and Spencer;Corporate Social Responsibility (CSR);Business ethics and Corporate Social Responsibility (CSR);Why is business ethics important?; Typical key stakeholders for a compa