浅析导游服务质量存在问题和解决对策.doc

word专业整理 学习资料 整理分享 浅析导游服务质量存在问题及解决对策 [摘要] 社会的发展给民众的物质需求带来了稳定的保障，民众收入水平的提高确保了支付水平的质量，民众开始逐渐追求精神消费，而外出旅游如今已经成为了越来越多人节假日里的重要消费方式之一。旅游业的发展有目共睹，越来越多民众开始追求高质量的旅游消费过程，因此导游的服务质量成为了消费者旅游质量的重要影响因素之一。近年来导游的服务质量问题受到了游客们的广泛争议，极大的影响了游客们的旅游体验和旅游享受，旅游企业也不断受到关于导游质量问题的投诉和批评。本文将对导游在服务过程中存在的问题进行集中的论述，并探究导游服务质量问题产生的本质因素，并针对性提出改善和促进导游服务质量的相关建议，以提高导游服务质量。 [关键词] 导游 服务质量 薪酬 激励制度 学习资料 整理分享 The Analysis on the Problems and Solutions of the Service Quality of Tour Guide [Abstract] The development of the society provided good material guarantees for people,the improvement of the people’ income also ensured the quality of the their payment level. In the background, people had pursued spiritual consumption so that tourism consumption became one of the most important consumption patterns for people. We could clearly see the fast development of the tourism, more and more people wanted to enjoy the high quality process of tourism, so the quality of the tour guide service became an important factor of having influence on the quality of the tourism. These years, the problem of the quality of the tour guide service was great serious, tourism companies also received many complaints about the problem form the tourists. This paper would do analysis on the problem, explore the core elements which caused the problem, and put up some suggestion by the study to improve the quality of the tour guide service. [Keywords]Tour Guide Service Quality Payment Incentive System 学习资料 整理分享 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc29439 [摘要] PAGEREF _Toc29439 1 HYPERLINK \l _Toc15225 [Abstract] PAGEREF _Toc15225 2 HYPERLINK \l _Toc11759 引言 PAGEREF _Toc11759 4 HYPERLINK \l _Toc8780 一、导游行业的现状分析 PAGEREF _Toc8780 4 HYPERLINK \l _Toc5029 （一）导游从业者年龄分析 PAGEREF _Toc5029 4 HYPERLINK \l _Toc32576 （二）导游从业者工作状态分析 PAGEREF _Toc32576 5 HYPERLINK \l _Toc15531 （三）导游从业者收入分析 PAGEREF _Toc15531 6 HYPERLINK \l _Toc1570 （四）导游行业的竞争和转业 PAGEREF _Toc1570 6 HYPERLINK \