星巴克 swot分析科目讲解.ppt

STRENGTH WAEKNESS OPPORTUNITY THREATS SWOT ANALYSIS about Starbucks GROUP MEMBERS: 樊嵘：130774083 郭晶：130774085 张嘉彤：130774100 杜雪妍：130774082 CONTENTS 目 录 INTRODUCTIONS ABOUT STARBUCKS 01 SWOT ANALYSIS——STRENGTHS 02 SWOT ANALYSIS——WEAKNESS 03 SWOT ANALYSIS——OPPORTUNITY 04 SWOT ANALYSIS——THREATHS 05 INTRDUCTIONS ABOUT STARBUCKS 1 INTRDUCTIONS ABOUT STARBUCKS LOREM?IPSUM?DOLOR?SIT?AMET CONSECTETUR?ADIPISICING?ELIT,?SED?DO?EIUSMOD?TEMPOR?INCIDIDUNT?UT?LABORE?ET?DOLORE?MAGNA?ALIQUA.?UT?ENIM?AD?MINIM?VENIAM,?QUIS?NOSTRUD?EXERCITATION?ULLAMCO?LABORIS?NISI?UT?ALIQUIP?EX?EA?COMMODO?CONSEQUAT.?DUIS?AUTE?IRURE?DOLOR?IN?REPREHENDERIT?IN?VOLUPTATE?VELIT?ESSE?CILLUM?DOLORE?EU?FUGIAT?NULLA?PARIATUR.? SWOT ANALYSIS ——STRENGTH 2 SWOT ANALYSIS——STRENGTH MONEY ETHIC VERY PROFITABLE ORGNIZATIONS RESPECTED EMPLOYERS FINE PRODUCT AND SERVIVE REPUTATION VERY STRONG ETHICAL VALUES AND COMISSION STATEMENT. STAFF SWOT ANALYSIS——STRENGTH MONEY VERY PROFITABLE ORGNIZATIONS Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. STAFF RESPECTED EMPLOYERS Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. SWOT ANALYSIS——STRENGTH ETHIC VERY STRONG ETHICAL VALUES AND COMISSION STATEMENT. The organization has strong ethical values and an ethical mission statement as follow, Starbucks is committed to a role of environmental leadership in all facets of our business. SWOT ANALYSIS——STRENGTH SWOT ANALYSIS ——WEAKNESS 3 LACK OF EFFICIENCY A PRESSURE ABOUT THE CAPITAL CHAIN. B REDUCE OF THE SERVICE LEVEL C SWOT ANALYSIS ——WEAKNESS Starbucks have a systematic management of the branch stores, itself is a big challenge of any corporations. It lack the efficiency of the organization structure. As for China, Starbucks haven’t realize the stocks rights control of the Chinese market. So you can imagine that it w