DQ冰雪皇后西安曲江银泰店选址调研.docVIP

西安欧亚学院 本科毕业论文 题 目： “DQ—冰雪皇后”西安曲江银泰店 选址调查研究 学生姓名： 杨XX 指导教师： 韩XX 所在分院： XX学院 专 业： XXXX 班 级： XXXX班 二〇一三年三月四日 “DQ—冰雪皇后”西安曲江银泰店选址调查研究 摘要：从连锁经营企业的角度来讲，单个店面的盈利能力之和构成了其整个公司的盈利能力，而单个店面的盈利基础则与店面选址正相关。作为单个店面来讲其经营品牌、产品质量、营销方案等因素固然重要，但在产品同质化日益严重的今天，谁距离顾客更近，谁为顾客提供的服务更方便谁就能掌握市场。 本文将以连锁经营企业“DQ—冰雪皇后”曲江银泰分店为例，通过问卷调研、现场观察、网络二手资料收集等方法，旨在找出促成其在该地选址的因素。进而通过定性、定量分析，判断其选址的准确性。从而为“DQ—冰雪皇后”或其它连锁经营企业开设新店提供参考。 关键词：连锁企业；店面选址；调查研究 DQ-Dairy Queen location research in Intime Department Store of QuJiang Xian Abstract: Chain operators perspective, a single store profitability and the profitability of the entire company, of a single store profitability based on a positive correlation with the store location. As a single store in terms of its brand management, product quality, marketing programs and other factors of course important, but the product homogeneity growing closer distance customers who, who provide customers with service more convenient and who will be able to grasp the market . This paper will take the chain-like management enterprise DQ - Dairy Queen Intime Department Store Qujiang branch as an example, for example, research, the site observation network secondary data collection methods, through a questionnaire designed to identify the factors that contributed to the ground in the location. Furthermore, through qualitative and quantitative analysis, to determine the accuracy of its location. Thus opening new stores to provide a reference for the DQ-Dairy Queen or chain operator. Key words: Chain enterprise; Storefront site testing ; Investigate; PAGE \* MERGEFORMAT36 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc355613122 1 绪论 PAGEREF _Toc355613122 \h 1 HYPERLINK \l _Toc355613123 1.1 意义 PAGEREF _Toc355613123 \h 1 HYPERLINK \l _Toc355613124 1.2 国内外对于连锁企业店面选址的研究现状 PAGEREF _Toc355613124 \h 1 HYPERLINK \