光通信产品（MSTP）新市场进入战略-工商管理专业论文.docx

Olsm049李冬文 Olsm049李冬文 光通信产晶(MSTP)新市场进入战略 A8S零鬏AC零 MSTP is the abstract ofmulti service transmission platform．This thesis is a marketing research report of Shanghai bell aleatel optical transmission product，It mainly focus On the transmission product market based on the third generation MSTP technology ofASB．With the demand analysis of national telecommunication market，and the marketing position analysis of ASB optical transmission product，joint with ASB product position，marketing segmentation WaS made which accord with ASB products market entry strategy，In order to sarisfy the requirement of the multi—interface and mutli—service，the third generation of MSTP technology Can transmit the different kinds of information such as：TDM,ATM．玲 protocol in a same transmit platform，and avoid the repeated network construction and the waste of optical fibre resource。The newly MSTP technology developed from the technology of SDH transmit network．Compared the simply of SDH product。MSTP have some advantages in its multi transmission service。 Given the requirement of the shanghai bell’S transmission marketing situation and the marketing development，my focus is mainly on transmission network of enterprise group through the market researching and investigating．The market targets was prefered such as the market of electricity，bank，bond,subway,high-speed way．The market strategy of the non-carrier Was discussed through a case of electricity market entering，At last,the direction of sales strategy of shanghai bell is concerned through the brand effect and the way ofeharmel integration KEYWORDS： MSTP TDM ATM IP 01sin049李冬文 01sin049李冬文 光通信产品(MSTP)新市场进入战略 引言 上海贝尔公司是我国通信设备制造行业的领头羊，从一九八四年成立以米，成功 地引进了当时我国通信业最紧缺的技术一程控交换技术，并经过消化、吸收，制造出 国产的程控交换机，为我国的通信事业的发展作出了杰出的贡献。上海贝尔公司也伴 随着与我国通信业的腾飞而得到