管理研究方法论--导论.ppt

ppt课件 管理研究方法论——物流管理专业第1讲 教师联系方式 E-mail: zhangjl@ 张菊亮 什么是研究 The research can be considered as a process of problem solving for a specific problem under specific conditions (Kuhn 1970) 其实我们已经作了很多“研究”，平时做题就是一种“研究” 真正科学的研究与平时做题的区别就是：自己给自己出一道别人没有解过的题，同时把它解出来 什么是管理研究 Management research is a systematic inquiry that provides information to guide managerial decisions. More specifically, it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize organization to take appropriate actions that,