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Analysis of Chinese Red Educational Tourism Products Based
on Comparative Study of Three Chinese Cities
List of Tables
Table 1: Tourism Industry Components 9
Table 2: Categories of Tourism 11
Table 3: Tourism Reception Data in 2007 22
Table 4: Tourism Reception Data in 2008 22
Table 5: Tourism Reception Data in 2009 23
Table 6: Tourism Reception Data in 2010 23
Table 7: Tourism Reception Data in 2011 23
Table 8: Tourism Scenery Numbers and GDP of Tourism Industry 38
1
Introduction
Educational tourism is one product as the development of society. With more and more people realize the importance of education and the reform of education methods, the integration of education and the tourism are emerging. The promotion of educational tourism products is welcomed by Chinese government with the issue of tourism development plan and the proposing of Red educational tourism products. The research will conduct case studies by selecting three cities in China with their own characteristics.
The research would rely on the collection of data of secondary resources from the official websites, authorized newspapers so that the research would be more scientific and persuasive. Based on the comparisons of data, the hidden factors that influence the growth of educational tourism products would be discovered. The research also offers strategies on the promotion of educational tourism products in the conclusion part. The limitations and further research directions are also offered in the last chapter of the dissertation.
2
Rational
Attracted by the characteristics of Chinese educational tourism, the author chooses this topic as the rationale for the dissertation. Inspired by the knowledge and understandings of the mother country, the author has interests in the research on the prospering of educational tourism products. The changing of educational methods is also one attraction for the author to make studies on this topic. Though there are many studies on the educational tourism in the
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