会展经济与管理专业毕业论文--会展物流的现状与发展对策分析.doc

PAGE IV 摘 要 会展业是一个经济效益高且连带作用强的新兴产业。会展物流是关系到会展成功开展的重要环节之一，会展业的发展为会展物流的发展提供了广阔的空间，同时优质的会展物流服务又促进了会展业的健康稳步发展。 本文在对会展物的定义对会展物流做出相应的界定，在分析会展物流的征作出分析的基础上，对中国会展物流业的发展进行梳理，从会展物流的特征、系统组成、运作模式、管理模式对中国会展物流业的发展现状进行剖析，整理出阻碍会展物流的发展的因素，分析会展物流业现阶段存在的问题并提出解决方案从而提出中国会展物流业的发展对策。 【关键词】 会展 物流 定义 特征 现状 阻碍因素 发展对策 Abstract Exhibition industry is a strong economic role of high and new industries associated. Exhibition logistics is related to the exhibition is one important part of successful implementation, the development of exhibition industry logistics for the exhibition provides a broad space for development, and quality of exhibition logistics services has promoted the healthy and steady development of exhibition industry. In this paper, the definition of the Convention on the exhibition material to make the appropriate definition of logistics, exhibition logistics in the analysis of the levy on the basis of an analysis, on the development of Chinas exhibition industry to sort out the logistics, from the characteristics of exhibition logistics, system composition, mode of operation, management of the logistics industry in Chinas exhibition to analyze the current development, sorting out the logistics impede the development of MICE factor of exhibition logistics industry existing problems and propose solutions and recommend the development of logistics industry in China Exhibition countermeasures. 【Key words】 Convention and Exhibition Industry Sanya city Marketing analysis Development strategy 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc291010175 第一章 绪论 PAGEREF _Toc291010175 \h 1 HYPERLINK \l _Toc291010176 1.1研究的意义和背景 PAGEREF _Toc291010176 \h 1 HYPERLINK \l _Toc291010177 1.1.1研究的意义 PAGEREF _Toc291010177 \h 1 HYPERLINK \l _Toc291010178 1.1.2 研究背景 PAGEREF _Toc291010178 \h 2 HYPERLINK \l _Toc291010179 1.2 研究的现状 PAGEREF _Toc291010179 \h 3 HYPERLINK \l _Toc291010180 1.2.1中国会展业发展概述 PAGEREF _Toc291010180 \h 3 HYPERLINK \l _Toc291010181 1.2.2会展物流业研究现状 PAGER