广东星艺装饰有限公司市场营销策略分析.docVIP

PAGE III 广东星艺装饰有限公司市场营销策略分析 摘 要 自从人类有了建筑活动，室内就是人们生活的主要场所，并且开始对室内坏境有所要求。随着社会的进步和发展，室内环境的要求也在不断更新发展与不断多姿多彩。室内设计的任务就是综合运动快速手段，考虑周围环境因素的用途，充分利用有利条件，积极发挥创造思维，创造一个既符合生产和生活物质功能要求，又符合人们生理、心理要求的室内居住环境。在整个建筑工程中。建筑室内装修设计占有极为重要的地位。据不完全统计，建筑室内装修投资一般要占整体建筑投资顺的35%-55%或更多一点，这就意味着室内装修很重要。随着国民经济的发展、科学的进步，人们对建筑室内装修提出更高要求，这就要求涉及建筑装修设计的工作者，不仅能应用传统装修装饰设计，还要积极研制各种新型室内风格，乃至提倡发展环保风格、节能风格和可循环利用的绿色风格等。建筑室内装修是对建筑结构面层及各种设备的完善与美化。以达到满足使用功能要求的施工工艺过程。而室内装修的市场营销在人们的生活中起到了很大的作用，因为一个好的营销战略不仅能让人清楚地认识你的装修技能，也能让人对你的产品更加的感兴趣，从而达到双赢的效果。 [关键字] 室内环境 装修 营销战略 Abstract Since the dawn of human construction activities, indoor is the main place of peoples life, and start to indoor environmental requirements.Along with societys progress and development, indoor environmental requirements are constantly updated development and rich and colorful. Interior design task is integrated movement speed means, consider surrounding the role of environmental factors, make full use of favorable conditions, an active creative thinking, creating a not only conforms to the production and living material function requirement, and satisfies people physiological and psychological requirements of the indoor environment. In the whole construction project. Construction interior decoration materials occupies very important position. According to incomplete statistics, construction interior decoration investment typically accounts for 30% of overall construction investment - 50% or more, this means that the interior decoration. Along with the development of the national economy, the progress of science, people put forward higher requirement to building interior space, which requires the workers involved in building decoration materials. Not only can apply traditional decoration materials, and actively develop a variety of new materials, and advocates the development of environmental protection materials, energy-saving materials and recyclable materials, such as green. Building interior decorating is about bui