The Product Design Process课件.pptVIP

Must vary capacity (production) to satisfy demand Call Centers, Full/Part-time help Preemptive tactics - offpeak incentives-- Disney, movie theater, appointment books 60 Consistent performance - Service Quality Evidence - Tell people you are doing a good job. - on time arrivals - J D Powers report 61 The Product Design Process Concept Development Product Planning Product/Process Engineering Pilot Production/Ramp-Up 2 精品文档 How do you determine what thecustomer wants? Quality Function Deployment Inter-functional teams from marketing, design engineering, and manufacturing Voice of the customer (for new and existing products) House of Quality 4 精品文档 House of Quality X X X X X Correlation: Strong positive Positive Negative Strong negative X * Competitive evaluation X = Us A = Comp. A B = Comp. B (5 is best) 1 2 3 4 5 X AB X AB XAB A X B X A B Relationships: Strong = 9 Medium = 3 Small = 1 Technical evaluation (5 is best) 5 4 3 2 1 B A X BA X B A X B X A BXA BA X Engineering Characteristics Energy needed to close door Check force on level ground Energy needed to open door Water resistance Door seal resistance Accoust. Trans. Window Target values Importance weighting 10 6 6 9 2 3 Reduce energy level to 7.5 ft/lb Reduce force to 9 lb. Reduce energy to 7.5 ft/lb. Maintain current level Maintain current level Maintain current level Importance to Cust. Customer Requirements Easy to close Stays open on a hill Easy to open Doesn’t leak in rain No road noise 7 5 3 3 2 1 2 3 5 7 4 6 5 精品文档 Value Analysis/Value Engineering Simplification of products and processes Cost reduction and avoidance Design for Manufacturability Traditional approach Concurrent engineering Design for Assembly Global Product Design Product Design 6 精品文档 Concurrent Engineering Concurrent engineering can be defined as the simultaneous development of design functions, with open and interactive communication existing among all team members for the purpose of: reducing time to