013宝洁市场研究部.docVIP

The Department CMK plays a key role in understanding the consumers and developing/evaluating marketing strategy., With the strategic thinking and a series of advanced market research techniques, we work as the internal business consultation, collecting and analyzing all kinds of information about consumers and the market in an accurate and timely way, including consumer behavior, consumption practice, purchase psychology, attitudes towards products, feedback to advertising, and the trend of different categories and brands in the market. All these information is analyzed in a systematic and o