一汽大众CC上市试乘试驾活动整合营销方案.ppt

推荐酒店： 大连金石国际会议中心 Recommended Hotel: Dalian Golden Pebble International Convention Center 推荐理由： 大连金石国际会议中心位于大连金石滩国家旅游度假区的西部半岛，毗邻金石高尔夫球场和游艇俱乐部，距离试驾场地较近 每间客房经过精心设计及布置，房间内视野开阔，大海、群山及高尔夫球场可一览无遗，与本次活动的调性契合。 场地选择 Venue selection 项目安排 Arrangement Recommended reason: Golden Pebble International Conference Centre is located in Dalian Golden Pebble Beach national tourist resort on the western peninsula, adjacent to Golden Pebble golf course and yacht club, closer from launch field Each room has been designed and decorated, the room with wide vision, sea, mountains and golf causes can be see at a glance, gives an elegant, comfortable feeling, can enjoy the blossoms and the vastness of the sea surging ,fit the target customer preferences, fit the event tone. 推荐酒店：国家法官学院北京分院 Recommended Hotel: The National Judges College Beijing Branch. 推荐理由：Recommended reasons 位于雁栖湖东岸半岛之中，三面环水，群山绵亘，另有长城古迹于湖光山色中若隐若现 交通便利，距北京城区50 分钟，距首都机场约40分钟，距离投放场地较近 项目安排 Arrangement Located in Yanxi east coast peninsula water on three sides, rolling hills, while the Great Wall among the monuments. Transport facilities, the college is 50 minutes away from Beijing town, from Beijing Capital International Airport about 40 minutes closer from launch field. Thanks for your attention! * 一汽-大众北区CC上市试乘试驾活动整合营销方案 FAW - VW The North Region CC Listing Test Drive Integrated Marketing Program 2010.07.24 24th July 2010 项目背景 项目目标 项目策略 项目概述 项目安排 媒体计划 执行细节 目 录 Contents Project background Project purpose Project strategy Project overview Project arrangement Media planning Executive details 项目背景 Project background 7月15日在上海举行CC上市发布会，面向全国媒体和经销商传递产品亮点，以及价格信息。 各地经销商结合产品调性、利益点在各地举办CC上市活动，使全国各地媒体及消费者了解CC特点。 July 15 CC listed in Shanghai, for the national media and dealers deliver product highlights and price information.Dealers combined products characteristics , interest points organized cc listed activities around the country, so that the media and consumers can know about characteristics of CC. 项目目的 Purpose 广泛传播CC上