中海地产公司的企业文化研究.doc

西北大学 硕士学位论文 中海地产公司的企业文化研究 姓名：赵政 申请学位级别：硕士 专业：工商管理 导教师：何炼成■ Abstract Title: A Study of the Corporate Culture in the China Overseas Property Group Co., Ltd. Specialty: Business Administration / J ^^ Name: Zhao Zheng Tutor: He Liancheng Signature: Uj^-^：^^^ Abstract The purposes of building corporate culture are to have a good atmosphere in the enterprise and a good reputation among peers. A company in the leading position in an industry must have an excellent corporate culture. This article is a research report of such a company, the China Overseas Property Group Co., Ltd., which has an excellent corporate culture. First, the author analyzed the situation of the corporate culture and found a method to achieve the goals of building the corporate culture of Chinese enterprises. Secondly, the author used the method of combining theories and empirical research, used modem management theories and the results of corporate culture research to analyze the corporate culture in the China Overseas Property Group Co., Ltd. Finally, through a process of analysis, investigation, research, demonstrations, and combining with the status quo of the current market, the author established the general rules that China Overseas Property Co., Ltd. should follow for building corporate culture and the constraints the company is facing when building its corporate culture. At the same time, the author put forward the method to build corporate culture for China Overseas Property Co，，Ltd. Although this paper gives an analysis and some countermeasures for a national real estate company in building corporate culture, for other national real estate companies and enterprises aspiring to become national real estate companies, it also provides a very good reference. 【Key Words】 Real estate Enterprises Corporate Culture Study 【Research Type 】Applied Research 西北大学学位论文知识产权声明书 t用本声明y ^ 义,导教师签名:働W 本人完全了解学校有关保护知识产权的规定，即：研究生在校攻 读学位期间论文工作的知识产权单位属于西北大学。学校有权保留并 向国家有关部门或机构送交论文的复印件和电子版。本人允许论文被 查阅和借阅。学校可