HM公司管理系统SWOT和PEST分析报告.docVIP

实用文案 标准文档 SWOT and Macro analysis for HM Course: Marketing Supervisor: Miss Lin Student: Ouge Chen(Lylian) IDDate: 1st October 2014 Analysis for HM company I. Background information Currently, people pay more attention on how to dress themselves, not only young people but also elders. People are willing to pay more for outlooks, which means budgets on clothing are increasing. Here are more brands be created and entered Chinese market, so in in this paper, I’m going to talk about HM with SWOT and Macro analysis. The full name of HM company is called HennesMauritzAB0. Not only clothes