2008管理经济学讲义(MBA)课件.ppt

管理经济学;导 言;教材及推荐参考书;经济;经济学定义;经济学与技术科学;当代西方经济学;经济学十大原理;经济学的假设;微观经济循环模型;企业生产经营运行与决策系统的理论模型;公司经济学：企业的决策;一、公司经济学简介;;图1　公司经济学及其在企业经营管理决策中的作用示意图;经济理论对公司经济学有三个贡献;;; Managerial economics is supposed to teach you how to deal with the nature of the firm, how and why it is organized the way it is, in order to make you a better, more efficient, and more highly rewarded executive. To this end, managerial economics is application oriented. It is designed to be put to direct use. Many of the courses you take in college provide backgro