移动电子商务毕业论文关于《天翼发展移动电子商务》.docVIP

本科生毕业设计（论文） PAGE IV 摘 要 进入21世纪以来，因特网的普及应用使电子商务得到了快速发展。近年来，移动电话的普及和移动通讯技术的发展又使得人们在任何地方、任何时间获得数据成为可能，由此形成了一种新的电子商务模式—移动电子商务。移动电子商务是指通过移动通讯网络进行数据传输并且利用移动信息终端参与各种商业经营活动的一种新的电子商务模式。目前全世界己经兴起了一股移动电子商务的热潮，中国移动电子商务在世界范围内处于起步阶段，但中国有广泛的应用空间，因为它是全世界最大的消费市场，相关技术也己经具备一定的成熟度。 目前，移动信息化己经成为通讯运营商应用中的重要应用之一，具有巨大的市场发展潜力，许多运营商已经开始对移动解决方案表示出相当的兴趣。 本文首先对天翼公司移动电子商务的发展现状和趋势做了较为详细的阐述，介绍了天翼公司的成立背景和业务发展现状。在仔细分析了天翼公司面临的外部环境、竞争对手状况及公司内部条件的优势和弱势后，对公司进行了SWOT分析，提出了战略实施备选组合方案。在此基础上，根据天翼发展特色业务在通讯市场的行业应用的定位，以及特色业务和通讯业务发展的特点及趋势，综合运用竞争战略理论和核心竞争力理论，提出适合于天翼公司的可持续发展战略方案：相关多元化的公司层战略和特色业务服务市场集中差异化的业务层战略。在本文分析的最后部分，对公司执行战略时涉及的竞争能力和环境变化等问题提出一些看法和建议，希望能对寻求发展移动电子商务的天翼公司提供参考。 关键词：移动电子商务；天翼电信终端有限公司；移动业务 Abstract Since the 21st century, Internets popularization application has enabled the electronic commerce to obtain the fast development. In recent years, mobile phones popularization and the two-way charges for cellular phones technologys development caused the people in any place, any time to obtain the data to become possibly, from this has formed one kind of new electronic commerce pattern - mobile electron commerce. The mobile electron commerce is refers to through the two-way charges for cellular phones network carries on the data transmission, and participates in each kind of business management using the motion information terminal one kind of new electronic commerce pattern. At present the world oneself after started a mobile electron commerce upsurge, China mobile electron commerce has around the world been at the start stage, but China had the widespread application space, because it was the world biggest consumer market, correlation technique also oneself after had certain maturity. At present, motion informationization oneself after becomes one in communication operator application important applications, has the giant market development potential, many operators already started to move the solution to express the suitable interest. This article first has made a more detailed elaboration to the e s