宝马MINI汽车maketing幻灯片.pptVIP

Strategic Marketing Success MINI Let’s Mess With Perfection! Let’s Evolve! “And then there’s the fact that it’s a MINI Cooper S, with everything that stands for in terms of image, build quality, desirability and street cred”. Autocar, Britain’s best hot hatch, May 2002 Let’s Motor! Let’s Go on Tour! FUTURE Let’s Repeat History. * 2001-Best of the Best: MINI- Most Fun — Auto Week Magazine 2001-Car of the Year —Car Magazine 2002-Grand Prix Award — European Car Magazine 2002-Britain’s Best Hot Hatch — Autocar Magazine 2003-North American Car o