规划的基本原则.pptVIP

L E A R N I N G O U T C O M E SAfter reading this chapter, I will be able to: Define planning. Explain the potential benefits of planning. Identify potential drawbacks to planning. Distinguish between strategic and tactical plans. Recognize when directional plans are preferred over specific plans. Define management by objectives and identify its common elements. L E A R N I N G O U T C O M E SAfter reading this chapter, I will be able to: Outline the steps in the strategic management process. Describe the four grand strategies. Explain SWOT analysis. Describe how entrepreneurs identify a c