Mcdonad麦当劳英文简介.ppt

Chicken Fish Premium Grilled Chicken Classic Sandwich ?McCafé Management Philosophy: QSCV QQuality SService CCleanliness VValue Operation Principle SWOT Analysis - Strengths Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries, Happy Meal, Big Mac, Egg McMuffin, Promotions Overseas market Balance sheet position Whose food do Americans really like best? Best-tasting food? Wendy’s 36%* Burger King 32% McDonald’s 21% Best-tasting burgers? Burger King 42% Wendy’s 32% McDonald’s 17% * Percent of respondents SWOT Analysis - Weaknesses Declining market share Weak product development Disgruntled franchisees Quality and taste of products Slowed revenue and income growth International expansion Only serving 1% of the world’s population Growing dining-out market SWOT Analysis - Opportunities Mature/overstored industry Strength of competition More health-conscious consumers Changing demographics Fluctuation of foreign exchange rates; Economies SWOT Analysis - Threats Can you imagine a world without the Big Mac? Or Happy Meals? Luckily, back in 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of their history. From that humble start as a small restaurant, They have become one of the worlds leading food service retailer in 121 countries, with more than 34,000 restaurants serving nearly 69 million people every day. ?is a term referring to the spreading of?McDonalds?restaurants throughout the world as the result of?globalization, and more generally to the effects of international McDonaldization of services and?commercialization?of goods as an element of globalization as a whole. Ray Kroc 1902.01.14- 1983.01.14 A restaurant empire An overnight success at the age of 52. “I was overnight success all right, but 30 years is a long, long night.” The company began in 1940 as a barbecue restaurant operated by The McDonald Brothers (Rich