5-Analyzing-the-udience+面试训练.ppt

5 Analyzing the Audience Lily Zhang 1. Audience-Centeredness Obama: Good public speakers are audience-centered. You can remain true to yourself and speak ethically while adapting your message to the needs of a particular audience. Keep several questions in mind To whom am I speaking? What do I want them to know, believe, or do as a result of my speech? What is the most effective way of composing and presenting my speech to accomplish that aim? 2. The Psychology of Audiences People hear what they want to hear. People are egocentric. Very simply people usually want to hear about things that are meaningful to them. What these psychological principles mean? —your listeners will hear and judge what you say on the basis of what they already know and believe. —you must relate your message to your listeners—show how it pertains to them, explain why they should care about it as much as you do. —You need some grasp of what your listeners know, believe, and care about. —You should learn enough about your audience to know what you should do to make your ideas clear and meaningful. 3. Factors in Audience Analysis Size（听众人数） Physical setting(演讲环境) Demographic traits(人群特征) Audience characteristics such as age, gender, education, economic standing, cultural background, and the like. Enjoy a speech by Obama and discuss To whom he was speaking? What did he want them to know, believe, or do as a result of his speech? What effective ways did he use to accomplish that aim? What other advantages can you find? 训练系列3：面试训练 Have you been through any interviews? What are they like? Interview Procedure Interview Hints Pay attention to 4Ps: Preparation Presentation Personality Positive attitude Dress appropriately Make full preparation for the interview: Learn about the position Learn about the company or organization from their websites; Anticipate questions and prepare your responses Interview Hints Pay attention to your manner: Be punctual; Be truthful; Don’t show off; Don’t