面向BTO模式德尔福派克顺序化供货策略研究-工商管理专业毕业论文.docxVIP

ST U ST U D Y O N D E L PH I PA C K A R D SU PPL Y –IN -SE Q U E N C E ST R A G E T Y FA C IN G B T O M O D E A B ST R A C T N ow adays, there are lots of com petitors in vehicle W ire harness m arket.A dvantage gap becom e notobviously than before.In this case, the point of m anufacture ability becom es less and less im portant that belongs to the advantages of a com pany. O nly if com pany change old m ode, and apply new operation w ay, com petition advantage can be im proved,itm eans thatcom pany should apply new technology. T hus,the thesis did the research of vehicle w ire harness feature of industry product,and analyzed the dem ands of G row ing trend,M ass custom ization,M odular D esign,Personalized dem and,pointed out that Supply-In-Sequence m ode is the solution for m ass custom ization under B B TO m ode dem and. T he cost of w hole supply chain can be reduced through Supply-In-Sequence m ode,both custom er and supplier can get advantage form this m ode, and get w in-w in situation from price gam e plight. C hapter 1 stated the D elphi Packard’s overview and capability. C hapter 2 illustrated D elphi Packard’s current situation, and analyzed w ire harness industry feature product feature. C hapter 3 analyzed custom er dem and and industry trend, and som e dem and characteristic. C hapter 4 stated the actions taken by D elphi Packard in past years. C hapter 5 analyzed the 5-force of industry and SW O T of D elphi Packard. C hapter 6 stated the B TO m ode,M odular production m ode.A fter im plem ent Supply-In- Sequence m ode, analyzed the result of reducing the cost and enhancing m arket threshold after D elphi Packard apply Supply-in-Sequence m ode.T his m ode also can satisfy the personalized dem and ofvehicle m arket. C hapter7 stated the steps of applying Supply-in-Sequence m ode, and som e basic capability requirem ent before im plem ent the m ode. PB T O system and old production line transform ation are necessary. T T he thesis also pointoutthatS