美国对二战后意大利时装业的影响及启示-艺术学专业毕业论文.docxVIP

AⅣ匝RICAN仆汴LUENAFTER AⅣ匝RICAN仆汴LUEN AFTER WORLD Abstract As an international fashion giant，Italy has its own developmental strategy and unique characteristics，which has made its industry developed rapidly within only 50 years．The support from the United States through Marshall Plan after World War II as well as Italy’S long history of national culture plays a great role in Italian fashion development,especially in industrial production and culture．Through multi-disciplinary analysis，this paper systematically addresses the development of ltaly’S industry after World War II，especially putting emphasis on America’S influence on Italian fashion industry． For three decades of reform and opening—up periods，China’S apparel industry has been developing at a rapid speed．But it is still at the primary stage with some problems．which manifests the big gap between China and the international fashion giants．In recent years，Italy’S influence on China’S fashion industry is increasing year by year．Therefore it is necessary for US to leam Italy’S experience through exploring the development process of its fashion industry and the characteristics．This way,we can enhance the development of our country’S fashion industry to become a member of the international fashion giants as soon as possible．Therefore， three suggestions are put forward：adhering to our traditional culture to develop national styles； adjusting the industrial structure to make the country an export-oriented giant；adding brands’ value to internationalize the brands． Key Words：Italian fashion industry；the United States；influence；implication Ⅱ 目 目 录 摘要 · ··I Ab St r 8 Ct 00 lo g II 第1章 绪论 l 1．1研究背景 1 1．2研究目的及意义 1 1．3文献综述 2 1．4研究方法 4 第2章二战后意大利纺织服装业概况 5 2．1战后意大利的社会现状 5 2．2美国对二战后意大利的政策 5 2．2．1政治 5 2．2．2经济 一 ·6 2．3二战后意大利的纺织行业 7 2．3．1意大利纺织行业的经济优势 7 2．3．2二战后美国对意大利纺织行业的援助 8 第3章二战后意大利时装业的发展过程与特色 l 0 3．1意大利时装业的发展过程 1 0 3．1．1萌芽期(1950---1965) 10 3．1．2发展期(1965—1980) 11 3．1．3成熟期(1980--2000) 12 3．2意大利时装业的特色 1 4 3．2．1时装是文化的“物质体现，文化是时装的“