奢饰品牌社交媒体表现趋势观察_（英文版）.pdfVIP

報告吧 奢饰品牌社交媒体表现趋势观察 LUXURY IN CHINA SOCIAL MEDIA PERFORMANCE TREND WATCH www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 2017. 12 報告吧 INTRODUCTION The social commerce market is growing rapidly every year in China. Social media like WeChat and Sina Weibo have become the main traffic drivers for e-commerce. By leveraging their influence on social media, online celebrities and content marketing accounts have shown significant sales conversion rates with high ROI compared with traditional e-commerce sites. In 2017, more and more luxury brands a