欧美智能手机市场营销方案.pptVIP

* SMART PH NE SMART MARKETING 18 28 32 2 4 TABLE OF CONTENTS Overview Smartphone Living Smartphone Marketing Smartphone Futures Conclusions OVERVIEW In an increasingly mobile world, the Smartphone has become a lifestyle- changing device. The Smartphone is the ?rst device to provide instant access to the internet and online information resources wherever consumers go. Time-starved consumers say that Smartphones improve their quality of life by allowing them to multitask on-the-move. For marketers, this creates a new opportunity to maintain contact with consumers throughout the day and in?uenc