微博舆论发展对舆论引导格局的影响.docVIP

中国传媒大学本科毕业论文 微博舆论发展对舆论引导格局的影响 摘要 在这个广袤的微博舆论场中，我们是其中的一份子，参与其间的讨论，推动公共议题的发展，并呼吁透明与正义。但同时，我们在微博中所表现的非理性、群体性等特征，也使舆论设定立场，使其发展逐渐偏向盲目。 自媒体形式的微博舆论是将众多声音聚集起来，并形成一种围绕特定话题的探讨舆论场，这种舆论场是如何发挥自己的观点作用，并参与公共议题的发展的，在其发展中如何凸显作用机制？笔者认为，这是一个较有现实研究意义的话题，并且，基于此角度的研究议题也必定呈现出一定的理论价值。 关键词：微博舆论；引导；影响；意义 Abstract In this vast micro bo public opinion field, we are one of the member, to participate in the discussion, and promote the development of public issues, and calls for transparency and justice. But at the same time, we in micro bo showed in irrational, group characteristics, also make the public opinion set position, make its development gradually turn to blind. Since the media form of micro bo public opinion is many voice together and form a specific topic discussion on public opinion field, the public opinion field is how to play their own point of view function, and participate in the development of public issues, in its development mechanism how to highlight? The author thinks that, this is a more realistic significance of the research topic, and, based on the Angle of research issues must also has a certain theoretical value. Keywords: Micro bo public opinion; Guide; Influence; Meaning TOC \o 1-3 \h \u HYPERLINK \l _Toc14452 目录 HYPERLINK \l _Toc26271 一、绪论 PAGEREF _Toc26271 1 HYPERLINK \l _Toc27645 （一）研究背景 PAGEREF _Toc27645 1 HYPERLINK \l _Toc21364 （二）研究意义 PAGEREF _Toc21364 2 HYPERLINK \l _Toc207 二、相关概念阐述 PAGEREF _Toc207 2 HYPERLINK \l _Toc11821 （一）微博概念 PAGEREF _Toc11821 2 HYPERLINK \l _Toc9141 （二）微博舆论 PAGEREF _Toc9141 3 HYPERLINK \l _Toc12386 三、微博舆论的优势 PAGEREF _Toc12386 3 HYPERLINK \l _Toc20478 （一）公众民意的集中体现 PAGEREF _Toc20478 3 HYPERLINK \l _Toc14324 （二）促进政府决策民主化 PAGEREF _Toc14324 4 HYPERLINK \l _Toc9381 （三）对公共权力进行监督 PAGEREF _Toc9381 4 HYPERLINK \l _Toc17927 四、“郭美美事件”中的微博舆论作用机制分析 PAGEREF _Toc17927 5 HYPERLINK \l _Toc27634 （一）事件回顾 PAGEREF _Toc27634 5 HYPERLINK \l _Toc23216 （二）微博公共舆论场的形成 PAGEREF _Toc23216 7 HYPERLINK \l _Toc12516 （三）文本收集：网友舆论编码表 PA