网络营销对我国企业发展论文.docVIP

PAGE 1 . . 网络营销对我国企业发展 摘 要 21世纪是一个网络化，信息化，全球化的世纪。在这样一个新兴的世纪，市场营销面临着来自互联网的挑战要赢得优势,随着市场营销环境的变迁，提高企业核心竞争力,企业要更进一步强化营销观念,掌握网络营销知识与技能,其中电子商务使导向市场观念得到了有力的强化。电子商务是指人们利用电子手段进行商业、贸易等活动,是商务活动的电子化、网络化和数字化。它的产生和迅速发展对市场营销产生了深刻而重要的影响。正确认识这些影响，对于企业适应新环境，更好的细分市场、采用先进的营销手段和方法、满足消费需求具有重要的意义。 本论文以行吟信息科技有限公司为例，运用理论与实践相结合，历史与现实相结合的方法，以市场营销学相关理论为支撑，从分析该公司的营销现状入手，较为全面、系统地总结了行吟信息科技有限公司在市场营销中存在的问题。由于该公司是一家电子商务公司，本文将结合我国电子商务的发展状况，从市场营销策略、渠道、价格、宣传等方面提出了相应的对策和建议，对行吟信息科技有限公司市场营销的长远规划和市场竞争力的提高提供了有效参考。 关键词：市场营销，电子商务，策略，环境 Abstract 21 Century is a network of information, globalization of the century. In this new century, marketing faces from the challenges of the Internet to win advantage, with changes in the marketing environment, improve the core competitiveness of enterprises, enterprises should further strengthen the concept of marketing, master network marketing knowledge and skills, including electronic commerce provided has been a strong enhancement of the market orientation concept. Electronic commerce refers to the activities of business and trade by means of electronic commerce, and it is the electronic, network and digitalization of business activities. Its emergence and rapid development has a profound and important impact on marketing. Correct understanding of these effects, for enterprises to adapt to the new environment, better market segments, the use of advanced marketing tools and methods to meet the consumer demand is of great significance. This paper to XingYin Technology Co., Ltd as an example, adopting the combination of theory and practice, the method of the combination of history and reality, to marketing science theory support, starting with the analysis of the companys marketing present situation, comprehensively, systematically summarizes the chant Information Technology Co., Ltd. in the marketing of existing problems. Because the company is an e-commerce company, this paper will combine the state of development of the electronic commerce in our country, put forward t