毕业设计（论文）-安博家具公司企业形象宣传画册设计.doc

焦 作 大 学 毕 业 论 文（设计） 题 目： 平面标志设计的审美特征-安博家具公司企业形象宣传画册设计 学 号： 姓 名： 年 级： 2012 系 别： 艺 术 系 专 业： 电脑艺术设计 指导教师： 完成日期： 2015 年 05 月 31 日 全套设计加扣?3012250582 PAGE \* MERGEFORMAT 6 PAGE \* MERGEFORMAT 6 摘要 平面标志设计是现代企业运行中的一个重要环节和组成部分，也是企业形象的代表，平面广告领域的历史远远流长，人类每一时期的经济活动都离不开他的身影，随着现代经济，文化的日趋繁荣，平面广告逐步走向辉煌，平面广告计分为两大领域，既传统的书籍的广告设计—包括书籍封面设计版面设计，招贴广告设计，商品包装的广告设计-包括商品装潢系列广告设计，标志系列广告设计等。 在如今的世界上,平面广告设计表现日益变化文中最具有詹性的领域之一.但是同时设计也是有目的的策划,平面广告设计是这些策划将要来取形式之一,在平面广告设计中你需要用视觉元素来传播你的设想和计划,用文字和图片的信息传达给群众,让人们通过这些事视觉了解你想要的策划,这才是我们设计的定义,在加上设计师表达设计意图思想以及与主交流的主要语言.恰当表现形式和优秀的表现效果是设计得以实现的重要条件。 关键词： 标志，领域作用，平面设计，策划性。 Abstract Plane advertisement design is an important link in modern business operation and part of the, plane advertising in the field of history is far flow long, every period of human economic activities are inseparable from his figure, along with the modern economy, the increasing prosperity of culture, advertisement gradually Hui Huang, graphic score for the two fields, both traditional books of advertising design, including book cover design layout design, poster design, advertising design, packaging - including commodity decoration series of advertising design mark series of advertising design. In todays world, plane advertisement design changes day by day one of the most Zhan field in the. But at the same time, the design also has the goal of planning, advertising, graphic design is the planning will be to take the form of, in plane advertisement design you need use visual elements to spread your ideas and plans, with text and pictures of the information conveyed to the masses, let people know you want planning through the vision, this is the definition we design and designers to add in expression of design intent ideas and communicate with God the main language. Appropriate performance form and the excellent performance is an important condition for the realization