20XX年国内毛绒玩具企业发展现状调查研究论文.docVIP

湖北汽车工业学院毕业设计（论文） PAGE PAGE IV 毕 业 设 计（论 文） 题 目： 国内毛绒玩具企业发展现状调查研究 ——以富鑫玩具厂为例 系 别： 经济管理学院 专 业： 市场营销 班 级： T953-3 学生姓名： 高业川 学 号： 20090530342 指导教师： 崔海英 摘要 毛绒玩具是特殊的消费品，在国内外有着广阔的市场。中国是世界玩具最大生产国，大规模的玩具企业已有1304家，制造了全球75%左右的玩具，中国玩具制造业是一个地区集中程度较高的行业，主要集中在改革开放较早和经济发达的沿海地区，广东，浙江，上海，山东，福建和青岛地区这五省一市历来是中国玩具最重要的生产和生产和出口基地，占中国玩具年销售额的95%以上。近几年，伴随着人民币升值，欧美经济低迷和国内生产成本的上升，毛绒玩具企业面临着巨大的生产和生存压力，本文通过对青岛地区一玩具生产企业的各方面分析，提出相关的解决措施和改进建议，为我国的相关毛绒玩具中小企业在新的环境和经济条件下提供借鉴。矚慫润厲钐瘗睞枥庑赖賃軔朧碍鳝绢懣硯涛镕頃赎巯驂雞虯从躜鞯烧。 关键词：毛绒玩具 市场 商机 Abstract The toy is a strong industry related degree, with a long industrial chain industry. China is the worlds largest toy production the 1304 massive toy companies, manufacturing about 75% of the worlds toys, including foreign-funded enterprises are still occupies a dominant position in the industry. China toy manufacturing industry is an area a higher degree of concentration of the industry, mainly in the reform and opening earlier and economically developed coastal areas of Guangdong, Jiangsu, Zhejiang, Shanghai, Shandong and accessories in five provinces and one city has always been the most important Chinese toys production and export base, accounting for more than 95% of the annual sales of Chinese toys, including Guangdong, accounting for more than 50% of Chinas toy sales. China now has 286 million children under the age of 14 people, the childrens market is extremely broad, adult leisure and educational toys have become a trend, presents tremendous business opportunities. Rapid exaggerate the apparent demand in Chinas toy industry in 2003 in 04.05 years, but the growth rate has declined, mainly due to foreign toy imports has been cut, but $ 3.736 billion in 2005 apparent demand , indicating that the demand of Chinas toy market is still quite large. Toys are about more than 30,000 varieties of the domestic market, toy products mainly include: fabric and plush toys, plastic toys, electronic toys, model toys, educational toys, etc., especially plush toys and