20XX年广告效果研究之定性研究方法.pptVIP

Summary Overview Effective marketing provides consumers with a variety of ways to meet their unique needs. Most carpet consumers live far away from the carpet factories. S S Mills helps to overcome this spatial separation. Key Issues SS Mills uses direct distribution to sell its carpet. S S appeals to the consumer who wants to save money and forego some of the benefits of shopping in a retail store. Other customers want to see a large selection at a local store--and the retail store might provide extra services. Discussion Question: Try to think of a product or service category in which c