2019年视频报告（英文）.pdf

2 0 1 9 State of video in business report Table of Contents 03 Your business is now a media company 07 The state of video in business in 2019 Video everywhere has big implication Video takes on social, web, and inbound New video experiences focus on engagement Video humanizes B2B sales and support Video tools and tech see rapid adoption 33 Top video trends for 2019 39 Staying on top of the trends Top people and blogs to follow 2 Video builds relationships. Relationships build trust. Trust drives revenue. Andrew Davis Best-Selling Author, Speaker, and Marketing Legend R E W I N D Your business is now a media company 4 Digital channels are noisier than ever In recent years, we’ve seen significant changes in marketing, People are now inundated with dozens of impersonal brand sales, and customer service. Businesses are now operating messages and sales pitches every day, leaving them desensitized at massive scale through the digitization of processes and to traditional marketing and sales tactics. As a result, email automation of communication. response rates continue to decline, people increasingly let their phones go to voicemail, and ad blocking software ensures that While these technologies have brought about incredible Internet users see fewer pop-ups than ever before. efficiencies, they have also become a victim of their own success. It’