清华大学新闻学院广播电视概论课件 广播电视概论4 .pptVIP

广播电视概论 2007-10-15 媒介研究（下） 行政研究与批判研究 媒介与社会，媒介与个人 观摩《世界在你面前》第三集 讨论 行政研究与批判研究 Administrative research: which takes existing media institutions for granted and documents their use and effects Critical research: which criticizes media institutions themselves from the perspective of they serve dominant social groups Quantitative content analysis, experimental research, survey (scientific research) vs. history, feminist studies, cultural anthropology, Marxist political economic theory and literature criticism (interpretive and inductive methods of inquiry) 媒介的社会功能 Surveillance（巡视）：提供信息，informer