上海财经大学国际工商管理学院战略管理课件Lecture 2 External Environment.pptVIP

Lecture 2External Environment The external environment of companies The Components of a Company’s Macro-Environment General environment PEST Political environment: law, peace, Economic environment: development level, economic system, price, labor and etc. GDP, interest rate, exchange rate, CPI? Social and cultural environment: population, value and so on Technological environment Technical development Industrial technology Internet Social and culture aging population At the end of 1990’s，old ages in china is over 10%，at the middle of 2000’s, old ages may be over 30%. 2004，averag