出国培训机构营销策略研究毕业论文.docVIP

南昌航空大学学士学位论文 PAGE 毕业设计（论文） 题 目： 南昌市出国培训机构营销策略研究 南昌市出国培训机构营销策略研究 摘要：近年来国内出国培训机构如雨后春笋般地速度增长，为出国留学的莘莘学子开启了一个可以出国的窗口。出国培训机构作为留学教育的一个重要组成部分，其作用也越来越重要。南昌市出国培训机构起步相对于其他沿海城市来说较晚一点，近年来随着出国留学的升温，南昌市的出国留学机构越来越多，越来越规范。在南昌出国留学机构中，其中一部分出国留学机构以国内外有名的培训机构为依托创立分校以及分支，一部分以江西省政府机构和重点大学为依托开办出国留学机构。就选择南昌省内出国留学机构来说基本可以满足江西省出国留学的学子的需要。 本文第一部分对南昌市现有的出国培训机构进行了一个宏观的展示，主要是写了南昌市现有的出国培训机构的现状。第二部分系统了指出了南昌市出国培训机构普遍存在的三个较为突出的问题。第三部分则对指出的问题进行分析，并提出了一定的对策。最后是结束语。文本分析南昌市各类出国留学机构的特点，找到其中存在的不足和问题，最后对其中存在的问题进行分析和研究并制定营销策略。本研究希望能为南昌市出国培训机构提供一些借鉴和参考。 ? 关键字：出国培训机构 品牌 南昌 指导老师签名： The Research on Marketing Strategy of Training Institutions Abroad in Nanchang Student name: Liao Bin Class: 100952 Supervisor： Professor Wu Wei Abstract：In recent years, domestic overseas training institutions have mushroomed growth for our students to study abroad can go abroad to open a window. Training institutions to study abroad as an important part of education, and its role has become increasingly important. Nanchang start training institutions abroad relative to other coastal cities is a little late, study abroad in recent years with the warming, Nanchang institutions abroad more and more, more and more standardized. In Nanchang, study abroad agencies, some of which institutions abroad famous at home and abroad rely on the creation of training institutions and branch campuses, part of Jiangxi government agencies and universities offer study abroad agencies rely. Nanchang, the province chose to study abroad agencies who meet the basic needs of students to study abroad in Jiangxi The main contents of this paper is to analyze Nanchang overseas marketing strategy and research institutions to study, analyze Nanchang various institutions abroad characteristics and patterns. And research methods using a combination of theory and examples, based on the state of operation by current basic environmental services industry, analysis of the devel