特许经营权（Franchising）课件.pptVIP

Definition Franchising is a method of marketing goods and services. The basic features of a typical franchising arrangement include:  1.The franchisor allowing the franchisee to use its name or brand, 2.The franchisor exercising continuing control over the franchisee, 3.The franchisor providing assistance to the franchisee, and 4.The franchisee making periodical payments to the franchisor Definition 特许经营权（Franchising）是指有权利当局授予个人或法人实体的一项特权。国际特许经营协会（International Franchise Association）认为：特许经营是特许人和受许人之间的契约关系，对受许人经营中的经营诀窍和培训的领域，特许人提供或有义务保持持续的兴趣；受许人的经营是在由特许人所有和控制下的一个共同标记、经营模式和过程之下进行的，并且受许人从自己