重庆大学新闻学院新闻采访与写作英文课件 Chapter22.pptVIP

Chapter 22New Realities,New Journalism Key Concepts and Terms 1.The Civil War began the consolidation of America into one nation,which continued with the industrialization that followed in the decades after the war.Journalism played a vital role in this consolidation and changed because of it. 2.During this period,newspapers as the major mass medium grew into corporate giants with high profitability. 3.Joseph Pulitzer:owner of the New York World , a newspaper known for its crusades and lively writing. 4.William Randolph Hearst:owener of the New York Herald ; Hearst was a flamboyant personality who used the news columns of his newspapers to push his owm issues,including war with Spain over Cuba. 5.Frank Leslie:published Frank Leslie’s Illustrated Newspaper,which during the Civil War printed thousands of illustrations and drawings about news events of the day;when Frank Leslie died in 1880,his wife took over the publication(and changed her name to “Frank Leslie”)and ran it successfully for more than twenty years. 6.Mergenthaler:a typesetting machine that greatly speeded up the process of producing newspapers and magazines;named fo Ottmar Mergenthaler,its developer. 7.Brand names:names given to products that were distributed nationally;newspapers offered an advertising venue that helped vault products from local to national sales and distribution. 8.Yellow journalism:a type of journalism that emphasizes sensationalism and distorts the accuracy and meaning of subjects and events that are covered;the major period of yellow journalism was the late 1890s and its chief practitioners were Joseph Pulitzer and William Randolph Hearst. 9.Watchdog press:the concept that journalism should be an independent observer of society,particularly government,and should point out its ills. A Generation of Growth Just as it had grown during the 1830s and 1840s,journalism experienced another spurt of growth in the decades after the Civil War. The number of daily newspapers in the nation