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Abstract
TheResearchofthe news the list&Advertiserin
HeavenlyKingdomreportedby Shipping
Taiping
China.Abstract:ThelistAdvertiserinChinawasfoundedinOnNovember86
Shipping 9,1 1,tenyears
earlierthantheShen ZiLin
Bao,by foreign
aseditor list&AdvertiserinChinais intheinitial
served successively.theShipping weekly stage.This
conditionwas In 1 other timesa
changcdMay862,andpublishedevery day,threeweek,stopedpublishing
innovationofthis was on usedthe
layouthappenedFebruaryl,1868.It
everySunday.The newspaper’S
to onboth used fixed the tofour
side,and newspaperpage,which
newsprintprint Englishlayout,enlarged
thenewsandcommentswereinthesecond list
page,commercial
is tothemodem a wascalled’’
wereinother a result,it
sense,thisnewspaperverylikely daily.As
pages.In
thefirstnewstarinthe Hat’SChinese March toaddconcise
Shang newspapers”.From24,1870,itbegan
4 the ofthis
titleto itinthe thetextrisewords.So
letters,and layout newspaper
everynews,printedbiggest
inChina
themodern listAdvertiser
hadthecharacteristicsof 2,1872,the
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