新职业英语视听说教程2Unit7课件.ppt

Further Watching Watch the video clip and answer the following questions. What’s the agenda for today? What were the upset customer complain? He complained the package was sometimes damaged and the deliveries were sometimes late as well. Discuss customer complaints and then possible solutions. And then to finish to talk about ways to improve office. Script Fun Time Watch the video “Cadbury Eyebrow Commercial” Listening 1TASK 1 Market Analysis Listening 1TASK 2 Pricing Listening 2TASK 1 Trade Fair Listening 2TASK 2 Sponsorship Further Listening Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new advertising campaign. Gina, take it away. Gina: Thanks, Kam. I’m going to talk today about outdoor advertising. I know that it’s a new area for us and it hasn’t been on our radar in the past, but I know it’ll work well for our new campaign. Kam: Can we talk specifics? Gina: Sure. There are several types of outdoor advertising. One is the billboard, both the traditional kind and the digital ones. Advertising on ones in high-traffic areas will give us a lot of exposure. To get even more exposure all over town, we can use mobile advertising. Kam: You mean advertise on buses? Further Listenting Gina: Yes, more and more, products are being advertised on buses and cars. These wraps can also be put on the side of buildings and other structures. There really are a lot of outdoor advertising options, from bench ads to skywriting. Kam: That’s all very interesting, but which of these methods do you recommend? Gina: I think we should use all of them – blanket the city with our new ads. Kam: All of them? Gina: Yes, all of them. You know what they say: “Go big or go home.” Video Script Watching 1TASK 1 Competitor Analysis Watching 1TASK 2 Promotional Plan  Watchi