矢量冰山对比图表.pptVIP

Iceberg – Editable Diagram YOUR TEXT HERE YOUR TEXT HERE The Iceberg Model of Meaning This work is licensed under a Creative Commons Attribution © Copyright S Cognitive Factors Emotional Factors Surface Meaning Deeper Meaning Thinking, Reasoning, Decision-making, Logic, Recovery, Attention, Perception Surprise, Anger, Happiness, Fear, Love, Acceptance, Perception, Expectation, Disgust, Sorrow The Iceberg Analogy Of A Brand This work is licensed under a Creative Commons Attribution © Copyright S BRAND IMAGERY BRAND CREDIT Above the line Below the line = visible criteria : advertising promotion