chapter six Introducing Exhibits 《会展英语》课件.pptVIP

Chapter Six Introducing Exhibits Learning Points I. Focus Reading: Enhance Results with a Trade Show Promotional Item II. Situational Dialogues Dialogue A: Recommending New Products Dialogue B: Introducing Handicrafts III. Practical Writing: Product Instruction IV. Extended Reading Trade Show Exhibit Display Section I Brainstorming Directions: Look at the photograph below and read the four statements related to the photograph, then choose the statement that best describes the photograph, and then answer the question followed. Section II Focus Reading Enhance Results with a TradeShow Promotional Item A trade show promotional item given away at your booth can help draw traffic, create recall after the show, and provide contact information in a unique, memorable way to prospects. Yet, considering all the distractions of the show and your competition in the industry vying for the attention of conference attendees, interest-grabbers in the form of unique promotional items can help draw more people to your display booth. With increased booth traffic, you will have the opportunity to meet and pre-qualify more prospects. And with a greater prospect pool, you will likely yield a greater number of viable leads and new customers. According to Incomm Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have appealing promotional items to give them. As a result, awareness and interest in your exhibit and product line increase -- and you enhance potential for greater sales performance. So, what kind of promotional products are most effective? Whether you choose items such as imprinted tote bags, USB drives, promotional mugs, or ice scrapers, make sure your giveaways reflect your company image and have relevance to your prospect. The secret to getting the most visibility from the dollars you spend on promotional items is to choose gifts that people will want to use once they