chapter three Making Exhibition Stands Attractive 《会展英语》课件.pptVIP

Chapter Three Making Exhibition Stands Attractive Learning Points I. Focus Reading: Making Your Trade Show Display Stand?Out II. Situational Dialogues Dialogue A: Setting up a Booth Dialogue B: Designing an Exhibition Stand III. Practical Writing: Meeting Address IV. Extended Reading Aesthetic planning for your booth Directions: Look at the photograph below and read the four statements related to the photograph, then choose the statement that best describes the photograph, and then answer the question followed. The exhibition stand in the picture is______. A. common B. ugly C. attractive D. simple How can you make your exhibition stand attractive in the trade fair? Possible answer: We can make the stand novel in shape, color, decoration, layout, etc. to attractive more exhibitors.  Making Your Trade Show Display Stand?Out As small business owners, especially those in the start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take for our trade show display and how do we present it? You first need to find out the specifics of the trade show you are registered for or considering exhibiting in. contact the organizers of the event and get details on the type of visitors that the show attracts and the layout of the area you will have to display your business. Be sure to find out the size of the trade show display table you will have, whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included (i.e. a table cloth, etc.). Once the show space specifics have been established, then you can move on to deciding what to take and how you can ‘show your stuff’. The following are just a few ideas to help you get ready for that all important trade show. 1) Bring your own tablecloth that complements your display and represents your company’s image and colour scheme to add some depth to your table (i.e. a table runner). Your