繁体电子商务与供应链.pptVIP

? 2007 Wiley Chapter 4 – E-Commerce and Supply Chain Management第4章 電子商務和供應鏈管理 Operations Management by R. Dan Reid Nada R. Sanders 3rd Edition ? Wiley 2005 PowerPoint Presentation by R.B. Clough – UNH M. E. Henrie - UAA Learning Objectives 學習目標 Describe the structure of supply chains 說明供應鏈的架構 Describe the bullwhip effect 說明長鞭效應 Describe the issues affecting supply chain management 說明影響供應鏈管理的議題 Describe B2B and B2C electronic commerce 說明B2B和B2C電子商務 Describe global issues in supply chain management 說明在供應鏈管理的全球議題 Learning Objectives (continued) Describe the role of purchasing in supply ch